Conversion Optimisation

Increase sales by converting more customers

What is Conversion Rate Optimisation?

Conversion optimisation is the process of increasing the percentage of visitors that become customers. We can give your website the kickstart it needs to attract more visitors and make stronger conversions.
Increase Customer Enquiries

Understanding which elements of each page are being missed or ignored by your customers gives you the edge in terms of conversion.

Small Changes Make a Big Difference

Do you really need to redesign your website? It may only need a few tweaks to enhance its performance.

Better Return on Investment

Bring up your visitor to buyer ratio and you'll naturally increase the amount of leads you acquire via your website.

Keep the Search Engines Happy

Improving the customer experience will decrease your website's bounce rate, which is a factor search engines take into consideration for rankings.


Uplift Your Website's Conversion Rate?

Understanding the Customer Journey
The Techie Stuff
Proposal for Change

Understanding your customers' drives and desires will give you the edge when it comes to increasing your website's conversion rate.

First Steps

With Purplefeather by your side you'll always know what to do next. We'll give you clear guidance and help you implement the big and small decisions.

Prepare for Take-Off

Our team of web professionals will give your business the tools and clarity needed to increase your website's profitability.

Data never lies. Your website's analytical data gives us an insight into how your visitors behave when they visit your site and what can be done to move them closer to your checkout.

User Flow

We'll review how a typical visitor flows through your website and make recommendations for improvement.


Adding solid demographic data to your image of an ideal customer will help you refine your content and smooth the path to conversion.

At the end of this process we'll prepare your proposal which will describe in detail the methods that can be taken to increase your conversion rate. You'll also be offered a person-to-person meeting or Skype call so we can set out all our research data and provide real life examples explaining why the steps we've proposed will increase your conversion rate.

Find out more

You're sure to have questions! Email us or visit our Contact page to get in touch.

Get a Quote

Interested in a no-obligation quote? Complete our 10-minute Project Overview form so we can give you a reasonable estimate.