Created expressive copy for editorials, product descriptions, email and Facebook campaigns.
Researched and delivered 'The Scottish Hedgewitch', a seasonal mini-series of online features which appealed to the BBC's female demographic.
Optimised web copy alongside professional videos led to a 42% increase in revenue within 3 months.
Developed a new house style and rewrote 1200 hotel descriptions.
Developed a consistent, friendly tone of voice and rewrote web content around keywords and values.