Web Copywriting Tips – Tip #10

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Web Copywriting Tips – Tip #10

by February 7th, 2011 5 Comments

Web Copywriting TipsTip 10 – Update Content Regularly

Your website needs regular attention if it is to become your 24-hour salesperson. Updating content at least once a week (preferably 2 or 3 times) will keep your customers and the search engines interested. Google indexes web pages according to how often the content is refreshed.

This doesn’t have to mean a complete overhaul – sometimes a few tweaks will do the trick. If you have a blog or news section, add optimised articles as often as you can. If you proactively submit these as press releases too, bloggers and journalists will start to build ‘link juice’ for you… another way to improve your search engine rankings.

Thanks for reading

We hope these tips will help you construct compelling, original website content. If you don’t have the time or inclination to do this yourself, or need some help with your online marketing strategy, please contact Purplefeather on 0141 202 0637 or email hello@purplefeather.co.uk


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  1. choxe.net 7 years ago

    Mua bán ô tô

  2. Fawn 7 years ago

    I came across this blog based on an amazing video you guys did on YouTube about the power of words. I’m so surprised this hasn’t been updated since early 2010.

    • Andrea 7 years ago

      Sorry Fawn. To be honest the success of the video and writing of the book ‘Change Your Words’ has meant our blog has needed to take a back seat for a while. However we are planning a more regular schedule for 2012 🙂 Thanks for your support.

      • John Samuel Anderson 6 years ago

        Looking forward to it. After all, a post about updating ones site regularly shouldn’t be the most recent post in almost a year. (I do say, that video is spot on!)

        • Andrea 6 years ago

          The irony is not lost on me, John 🙂 Glad you enjoyed the video.

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